How to identify negative SEO

Technology is instrumental in the day to day running of the business and other individual personal activities. However, despite the technology being critical in our lives, it is always prone to affect the users negatively. One of the creations of technology is SEO that has changed the manner the users of internet navigate. To save time when surfing the internet, it is important to use SEO for easier identification of the needed content. However, just like other systems, SEO has become corrupted making it possible to be hit by a negative SEO. Thus it is important to take part in fighting the negative SEO campaign. According to contributor Joe Sinkwitz, there are several tools as well as steps that can be taken to outline if you have become a target of negative SEO campaign. As a digital marketer, you may experience a decline in ranking, and you suspect it was a result of a competitor doing something? Thus conducting a diagnosis on whether a negative SEO has hit you will require understanding techniques.

Being hit by a negative SEO can lead to the decline of the traffic within the website that can be attributed by the actions of an individual or the doings of other. Some of the tools which will be required in determining whether your site is negatively affected SEO are as follows. You need a browser with access to Bing and Google to find content, a plagiarism tool for reviewing the content, google analytics for evaluating the content for users signals and a crawling and technical tool to examine the user signal and content. Mechanisms that can be used to determine if a negative SEO has hit you are checking how Google, as well as Bing, are treating your site. Conducting the above procedure will require investigating both domains separately and identifying if there is an anomaly. After the diagnosis, the two sites will react differently making it easy to diagnose the cause of the problem. Besides if the page numbers are missing it is an indication a negative SEO has compromised your site. The other indication of the presence of the negative SEO in the website is identifying some pages have been demoted or are those that you do not recognise.

Google analytics is the other technique that can be used to determine if you have been hit by a negative SEO in your website. Bounce rate is one of the sophisticated analytics packages that can be used to test the presence of the negative SEO. Bounce rate determines if there is an upward and downtrend in the traffic of the website. The other mechanism that can be used is the determination of the session duration which facilities in identifying the increase and decrease of the traffic on the website. Site speed is the other indication that can be used to determine if a negative SEO has hit the website. The high the speed the better the site and the more attractive it gets to the user. The last approach to determine the presence or absence of the negative SEO is Google Search Console. Some of the mechanisms in the above scenario are messages, links to your site, search analytics, internal links, crawl errors, manual actions and others.It is important for the digital marketer to understand the above content.